We believe that specialised training integrated into the very processes of cultural organisations is the greatest catalyst for competence, but also for innovation, transformation and the democratisation of access to culture and education.

To do this, we articulate representations, practices and emotions in complex processes, incorporating the psychosocial profiles of real, concrete and tangible audiences, emphasising the relevance of the work of cultural institutions in everyone's lives.

An international knowledge community, partnerships with public and private institutions, and the quality of our consultants and researchers have enabled us to accumulate extensive work experience over the years.

Today, this consultancy activity in the most diverse areas of culture, heritage and management exists so that Mapa can fulfil its original mission: to transform the relationship between cultural institutions and their audiences in Portugal.